Building and Marketing Your Personal Brand

Building and Marketing Your Personal Brand

When working with someone who’s looking for their next job opportunity, one of the first questions a career coach will ask is: “What do you want to do?” It’s a more difficult question to answer than you might think. Even though candidates are looking to start fresh, they’ll often respond by referring to their past experiences. But that doesn’t help find them a great new opportunity. When a solid response to “What do you want to do?” doesn’t come easily, finding the answer becomes the first step in the job hunting process.

Determining what you want to do often comes at the intersection of your answers to “What are you good at?” and “What do you enjoy?” You can then translate that idea into your next career move, identifying which positions are best suited to your current resume and future aspirations. And once you know what you want to do, you have to make sure others know it too.

It’s not enough to have a great resume and strong experience. You need to take command of how others see you, both online and face-to-face, by developing a personal brand based on what you want to do in your next role. Social media is one tool that can help you expand opportunities and make new connections. Once you know what you want to do, update your profiles to reflect that and start building your voice in online spaces where your key audiences may be listening.

When you’re looking to make a career change, keep in mind that it’s not enough to know what you want to do. You need to show potential employers why they should care and demonstrate that what you want to do will make you valuable to the company.

It’s important to be intentional about how you present yourself to the world. A career coach can help you identify what you want your personal brand to say about you and where you need to say it to attract a recruiter’s attention. Click here to learn more about our career coaching services.