In today’s job market, a “traditional” strategy of job hunting won’t simply cut it. You have to utilize your connections, the power of social media, as well as networking events and show your potential employers that you’re a good candidate for their company. But so many already do this; how are you able to differentiate yourself to stand out? Learn how to create a stellar work portfolio with these steps to show potential employers your experience and expertise.

What is a Work Portfolio and Why Do You Need It For Job Hunting?

According to, “A work portfolio is an aid that will give the employer a sense of how your skills, experience and work ethic contributed to a specific project. Portfolios can be in the format of a CD, a slideshow, a website, posters, letters, awards, certificates, recommendations or anything else that helps you show off your skills. As a side note, Work Portfolios not only aid in getting a job, they also can help with getting a raise or promotion.”

5 Reasons Why You Should Create A Portfolio

Despite the work portfolio giving a boost with job hunting, a lot of job seekers still overlook it. If you want to set yourself apart from other applicants, use these six reasons why portfolios are so important and how you can use your own work portfolio to impress hiring managers:

A Resume Won’t Just Cut It

Standard resumes and template cover letters won’t cut it. Yes, job seekers need them, however, bullet points and a few description won’t tell your entire work story. By having a portfolio, you’ll be able to outline your career highlights, notable achievements, unique skills, as well as endorsements.

Visuals Get Attention

Images, videos, and graphics get people’s attention. Hiring managers or HR would probably appreciate visuals especially if you’re applying for a job that is art or media related. For example, if you’re applying in an advertising agency, your previous campaigns and copy would give your potential employer a good overview of your capabilities.

Save the Hiring Manager’s Time

Hiring managers probably receive a hundred or more resumes a day so what better way to get your name on top of their list than by showing concrete proof of your skills and achievements. If you’ve accomplished something remarkable, then show it (as long as it’s relevant to the job position you’re applying for).

Share Your Goals

A work portfolio is not only used when you’re trying to get a job – it can also be used to get yourself promoted. Lay out your progress, goals, and past achievements in your company to show your superiors what kind of an employee you are and that you’re ready to step up on the career ladder.

Personal Career Assessment

When you put up your work portfolio, you’ll have an overview of what you’ve done and have achieved. With this information, it can help you stir where you want your career to go. Does your work align with your personal goals? A work portfolio can also help you keep track of your work history.

If you want to get an edge over your competition, it may be the right time to create your work portfolio. Whether it’s an online or a physical portfolio, creating a work portfolio can help you in many different ways.