If you think about it, a job search is very similar to a sales pitch. You’re tasked with marketing yourself to companies as the best possible candidate for the job.

It’s not enough to simply submit a resume and hope for the best ─ you need to make it clear why you’re the perfect fit for the position. Presentation is everything in the sales process, so it’s your job to package your skills and experience in a way that companies can’t resist.

5 Ways to Sell Yourself to a Company

Many sales strategies can be repurposed to help you land your ideal job. Below are five tactics sure to help position you as a top candidate:

  1. Sell Yourself: If you don’t believe in your ability to succeed at the job, then why would an employer? Position yourself as the best possible candidate by letting your self-confidence shine.
  2. Know What You Want: No one wants to hire a candidate who is unsure of the direction their career is headed. Proudly share your experience and achievements relevant to the job and detail exactly why you want to be part of the team.
  3. Get Out and Network: You’re much more likely to get a lead on a great new opportunity from personal connections you make networking, than combing through posts on job boards. Attend networking events regularly to get your name out there.
  4. Make an Impact: Whether you’re writing a cover letter or selling yourself at a networking event, every word counts. Your letter could be one of dozens screened in a single day, so be interesting, but concise. Remember, you just need to intrigue the reader enough to want to meet you.
  5. Research the Company: Interviewers are weary of candidates who can’t answer why they want to work for the organization. Prior to the interview, research the company to learn everything you can about it and determine the added value you could bring if hired.

Ready for a new challenge? Contact Talent Bridge. Our committed professional staff has connections with top industry talent. We’re dedicated to helping you find the best position to meet your short and long-term goals.


The Talent Bridge Companies include Talent Bridge Professional Staffing and Search, Bradford Management Group, Talent Bridge HR Advisory. Talent Bridge is the only organization in Charlotte offering high level executive search, diversity recruiting, professional and project staffing, outplacement services and employee and team development. If you want to advance your career or find business solutions that reduce costs, increase productivity and help you hire better, please contact our experienced team today!