When you’re checking out potential employers online, don’t forget—they’re looking at you, too! According to a survey on the role of social media in hiring today, 92% of employers use social media for hiring—and not just for checking out applicants. Many employers are using social media to proactively look for talent.

This isn’t necessarily bad news for job seekers. You might have heard horror stories about online slips that have lasting consequences, but, when done correctly, social media can be a definite plus. It tells your story—who you are, what you love to do and what you’re good at—to employers. Social media helps you build your brand—and that will let employers know what you have to offer.

So, how can you use leverage social media in your job search?

The best way to get started is to hone that personal brand. Make sure that your public profiles are professional and appropriate. That includes your username, public photos, biography and posts.

Then, make sure you’re telling your story. It should be done with intention—how do you want people to see you? What do you want to be known for? Everything you do online (at least on your public profiles) should reaffirm this branding.

Luckily, this is a two-way street these days. Not only are employers checking job seekers out—job seekers are checking them out! Do your own research on any companies you’re interested in working for—many third-party websites offer company details and ratings from current and former employees.

If you’re in the Charlotte area and looking for a new job, reach out to the experts at TalentBridge today. We’ve been connecting top talent with the best companies in The Queen City for over 15 years!